书城社科英语节目主持艺术
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第26章 对外英语广播的主持艺术——“软新闻”(9)

Q:Yang Guanghe did so many good things yet he still met such a trouble:He was once defrauded more than 10,000 Yuan by a person who was helped by him.But he never hesitates to help others.So I want ask you:How do you think about such a thing?Why didn't he give up the kind actions after that?

A:I think first of all,Yang Guanghe is just an ordinary person who is doing unusual things.Maybe it is his simplicity and honesty that made him a great man in our hearts but for he himself a most ordinary person.Unlike most people in the modern city,he just did those without any rewards from the bottom of his heart and get happiness from it.This is the reason for his firm determination about helping other.

Also Yang's actions enlightened us in many ways.Such as,why do we come to the world?What shall we do in the society?What is a true happiness for us?...They are the most important questions to answer for our human relations.We people are from the same forefather and coexisted in the same world.We were born to help each other because we depend on each other.Sometimes we are just afraid of being hurt by others,so we don't give a helping hand.However,if no one trusts the world,then,how can we live harmoniously?So we should learn the spirit of Yang Guanghe.Just open our heart to warm the world one and help others.To help others is the most help for ourselves,since we can get true happiness from the process.

No.4:OK!This is all for today's Grass Roots.See you next time!

[评点]

这档节目虽然从内容来看还是属于讲述性的,但是,由于其具有的“亮点”是与我们中国人甚至是很多外国人熟悉的“雷锋”紧紧地联系起来,所以,主播该以怎样的状态来呈现内容,就需要主播来稍加考虑一下了。这里主要是从主播的开场白设计入手,也就是要把对“雷锋”的简单介绍作为引起受众关注的点。而在本档节目的设计里,直接开始介绍新闻当事人,就显得“一般化”了。

另外,在罗列几个体现新闻当事人之所以被称为“活雷锋”的例子时,没有把背景强调出来,形成大部分的出租车司机在那样的情况下都会“无私帮助”乘客的印象。

最后,主播的结语部分只是一句话完成,太仓促!毕竟这样的一档节目是以“软新闻”类出现的,很需要近30秒的“小结”。

[笔者主观映象]

当笔者设计这档节目的内容时,就希望主播的掌控是以内心深处的感受为出发点的。那么如何体现呢?很多时候一说到对内心“感受”的体现,其实电视和广播节目是最佳的载体。也就是语言+音乐;语言+画面+音乐。

就这档实训时呈现的节目而言,主播在开场部分先将雷锋照片推出辅以垫乐——《学习雷锋好榜样》或《雷锋,我们的战友》等中年以上受众极为熟悉而在如今又不经常听到的关于歌颂雷锋的歌曲或音乐,这一段编排10秒钟即可;然后是主播的开场白,可以从“这是在中国人心目中颇具地位的雷锋的一张照片,今天的节目一开始就和雷锋联系起来,是因为节目的主人公被人们称为‘活雷锋’……”然后再接类似所呈现的开场白内容,就会令历史人物与主人公关系紧密相连起来,并且自然过渡到节目的聚焦点上。

其次,在节目的中间部分,由于是要求主播对新闻故事进行90秒的“提炼”后的讲述,所以,把主人公的最具“闪光点”的经历列出三条就足够了。这部分非常考验主播的叙述能力。由于是“软新闻”的社教类,所以,主播以“平铺直叙”的方式反而比“绘声绘色”要更自然,而不会令人有“人为拔高”的感觉。这部分只有90秒,但一定是为现场连线作铺垫的。也就是说,连线时所提出的问题一定要与刚讲述的内容紧密相关。

最后,是主播的结束语。“软新闻”节目要求主播用近30秒的时间进行“小结”。这个“小结”并不是做成“评论”或“宣扬”,而是形成可能引发受众进一步思考的问题。即:可以是反问句,也可以是突出“希望”的祝福语。

第五个新闻故事背景:Key word:Morality

《捐肾救父书写感恩篇章》

[四川高三学生曹瑜的故事]

No.5:Good evening everyone,welcome to today's The Impressive People.Time goes so quickly,time passes by beside us!We are moved by some little things,little but can move us!

I am touched by a senior high school student Cao Yu,who contributed her kidney to her father who had suffered from uremia.I am completely approving her behavior,explaining her unlimited love and filial piety to her father.I am moved and I believe thousands of hundreds of audience are moved.We are moved by her filial piety,courage and staunch.

Q-1:Hello,Coach Lin!My first question to you is:Do you approve her behavior?

A-1:…

No.5:China is a great country with a long history,filial piety is our traditional morality,filial piety is not a difficult thing for me,but is there everybody who treats their parents like Cao Yu by contributing her kidney to her father?This is a great spirit.This also makes us giving more love to our parents.From another point,it also brings great influence on our society which needs more love,filial piety and harmonious.Our society initiates filial piety,approves philanthropy which makes our society stronger.We appreciate this behavior and enhance and glorify the filial piety morality forever.

Q-2:Now I would ask Coach Lin the second question.Hello,Coach Lin!Hhat do you think about the significance she brings to the society?

A-2:…

No.5:With the answer from Coach Lin,we can get much deeper reflections on this story.Let's move on our life with every firm step each day.OK!This is for taday's program me.See you next time,bye!

[评点]

这档节目的中心点是关于我们中国传统道德的“孝顺”,这就为整个节目的展开提供了丰富的角度。但是,如果觉得受众对“孝”的内容太熟悉而带着介绍“有一个”有关“孝”的人物时,就会使节目没有特点而不可能给受众以深刻的印象,即便新闻故事本身应该很令人难忘。

就这档在实训时呈现的节目设置而言,首先,主播的开场白太绕,没有使受众立刻知道节目要说什么。实际上,现在说的有关“时间”或“被感动”的话题完全可以在交代了今天的“核心”后再做的补充。所以,节目一开始主播就应提到“孝道”。

其次,新闻故事的提炼程度不够,但从规定的90秒来计算,就没有达到“填满时间”的要求。这样,受众要获得深刻印象是不可能的。另外,在“现场连线嘉宾”环节,提出问题的类型是错误的,应该是“特殊疑问句”,这样才能保证充分利用已经规定的时间段;第二个连线问题从结构上是符合要求的,但是,显得有些复杂。如果直接把传统的道德观与今天的一代人对其具有的意识直接联系起来的话,会与新闻当事人联系得更密切和自然。

最后,关于结束语。相对来说,这档节目的结语部分还是有设计的。虽然只是短短的一句话“Let’s move on our life with every firm step each day”,但是,考虑到节目时长,还是可以接受的。然而,这句话的含义又似乎与节目的内容联系得不直接、不明了。

[笔者主观映象]

就这档在实训时呈现的节目出现的“失误”和“欠缺”,笔者的期望值形成的主观映象可以从这样几个方面来总结。

首先,主播的开场白。因为这档节目的新闻故事的题目已经很清楚地标出了“捐肾救父”和“感恩”,所以,开场白就应“开门见山”地说:“观众朋友,今天我们节目的关键词是‘捐肾救父’和‘感恩’……”

其次,以清晰的逻辑线把新闻故事的主干呈现给受众。这里要按照人物名称、哪里的、多大年纪、做什么的及所处生活景况的顺序展开。最好能引用几句新闻当事人说的话,当然这些话的选择要与后面的“现场连线”有紧密的关联。

最后,在结束语部分,最好能用我们的一段有关“孝道”的古诗或格言来结束,这样,既节约了时间,又尽量达到了“画龙点睛”地凸显今天的中国人对传统道德规范的认同和践行度。

第六个新闻故事背景:Key word:Morality

《坚守善举30多年的好人》

[新疆乌鲁木齐市民警刘乾坤捐款长达30年的故事]

No.6:Hello everyone!Welcome to today's Their Stories.Liu Qiankun is an ordinary policeman in Urumqi,the capital city of Xinjiang Autonomous Region.During the past 35 years,he always contributes to the people with his meager salary.

Let's see what's in his home.Just an old radio and some out-dated furniture are in his 20 squaremeter size room.But he often helps the poorer people around him with the money took from his 2000 yuan salary.In 1999,his neighbor,Gu Yuying's husband,became a gork because of a traffic accident.Since then,he keeps helping Gu to look after her husband for 8 years.