"For many years a paste for the hands and a lotion for the face offering superior results to those obtained from Eau-de-Cologne in the domain of the toilet, has been widely sought by both sexes in Europe. Devoting long vigils to the study of the skin and cuticle of the two sexes, each of whom, one as much as the other, attach the utmost importance to the softness, suppleness, brilliancy, and velvet texture of the complexion, the Sieur Birotteau, perfumer, favorably known in this metropolis and abroad, has discovered a Paste and a Lotion justly hailed as marvellous by the fashion and elegance of Paris. In point of fact, this Paste and this Lotion possess amazing properties which act upon the skin without prematurely wrinkling it,--the inevitable result of drugs thoughtlessly employed, and sold in these days by ignorance and cupidity. This discovery rests upon diversities of temperament, which divide themselves into two great classes, indicated by the color of the Paste and the Lotion, which will be found /pink/ for the skin and cuticle of persons of lymphatic habit, and /white/
for those possessed of a sanguine temperament.
"This Paste is named the 'Paste of Sultans,' because the discovery was originally made for the Seraglio by an Arabian physician. It has been approved by the Institute on the recommendation of our illustrious chemist, Vauquelin; together with the Lotion, fabricated on the same principles which govern the composition of the Paste.
"This precious Paste, exhaling as it does the sweetest perfumes, removes all blotches, even those that are obstinately rebellious, whitens the most recalcitrant epidermis, and dissipates the perspirations of the hand, of which both sexes equally complain.
"The Carminative Balm will disperse the little pimples which appear inopportunely at certain times, and interfere with a lady's projects for a ball; it refreshes and revives the color by opening or shutting the pores of the skin according to the exigencies of the individual temperament. It is so well known already for its effect in arresting the ravages of time that many, out of gratitude, have called it the 'Friend of Beauty.'
"Eau-de-Cologne is, purely and simply, a trivial perfume without special efficacy of any kind; while the Double Paste of Sultans and the Carminative Balm are two operative compounds, of a motive power which acts without risk upon the internal energies and seconds them. Their perfumes (essentially balsamic, and of a stimulating character which admirably revives the heart and brain)
awake ideas and vivify them; they are as wonderful for their simplicity as for their merits. In short, they offer one attraction the more to women, and to men a means of seduction which it is within their power to secure.
"The daily use of the Balm will relieve the smart occasioned by the heat of the razor; it will protect the lips from chapping, and restore their color; it dispels in time all discolorations, and revives the natural tones of the skin. Such results demonstrate in man a perfect equilibrium of the juices of life, which tends to relieve all persons subject to headache from the sufferings of that horrible malady. Finally, the Carminative Balm, which can be employed by women in all stages of their toilet, will prevent cutaneous diseases by facilitating the transpiration of the tissues, and communicating to them a permanent texture like that of velvet.
"Address, post-paid, Monsieur Cesar Birotteau, successor to Ragon, former perfumer to the Queen Marie Antoinette, at The Queen of Roses, Rue Saint-Honore, Paris, near the Place Vendome.
"The price of a cake of Paste is three francs; that of the bottle six francs.
"Monsieur Cesar Birotteau, to avoid counterfeits, informs the public that the Paste is wrapped in paper bearing his signature, and that the bottles have a stamp blown in the glass."
The success was owing, without Cesar's suspecting it, to Constance, who advised him to send cases of the Carminative Balm and the Paste of Sultans to all perfumers in France and in foreign cities, offering them at the same time a discount of thirty per cent if they would buy the two articles by the gross. The Paste and the Balm were, in reality, worth more than other cosmetics of the sort; and they captivated ignorant people by the distinctions they set up among the temperaments. The five hundred perfumers of France, allured by the discount, each bought annually from Birotteau more than three hundred gross of the Paste and the Lotion,--a consumption which, if it gave only a limited profit on each article, became enormous considered in bulk. Cesar was then able to buy the huts and the land in the Faubourg du Temple; he built large manufactories, and decorated his shop at "The Queen of Roses" with much magnificence; his household began to taste the little joys of competence, and his wife no longer trembled as before.
In 1810 Madame Cesar, foreseeing a rise in rents, pushed her husband into becoming chief tenant of the house where they had hitherto occupied only the shop and the /entresol/, and advised him to remove their own appartement to the first floor. A fortunate event induced Constance to shut her eyes to the follies which Birotteau committed for her sake in fitting up the new appartement. The perfumer had just been elected judge in the commercial courts: his integrity, his well-
known sense of honor, and the respect he enjoyed, earned for him this dignity, which ranked him henceforth among the leading merchants of Paris. To improve his knowledge, he rose daily at five o'clock, and read law-reports and books treating of commercial litigation. His sense of justice, his rectitude, his conscientious intentions,--
qualities essential to the understanding of questions submitted for consular decision,--soon made him highly esteemed among the judges.