书城社科英语节目主持艺术
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第28章 对外英语广播的主持艺术——“软新闻”(11)

Host:Beside me is our today's special guest Jia Wen,let's give her a warm welcome.

Host:Hello,Jia Wen.Now I want to ask you:How do you know her?Is it by movies or her songs?

Guest:Yes,I first know her is by her movies.And the first movie I have seen is called“Freaky Friday”.Do you know that?

Host:Of course.Freaky Friday(also known as Fortune Cookie in Japan)is a 2003 Golden Globe-nominated film starring Lindsay Lohan and Jamie Lee Curtis as a daughter and mother whose bodies are switched because of an enchanted Chinese fortune cookie.And what do you like about her in other field?

Guest:However,she is not only famous by her movies,but also for her dressing style,she becomes a fashion icon and admired by many young people throughout the world.I personally like her style very much.

Host:Yes,I think she is beautiful and adorable too.Now let's back to her movie.Can you introduce some other movies you have seen to our audiences?

Guest:OK,another film which I like most is called“Mean Girls”.Mean Girls is a 2004 American teen comedy film It is based on the book titled Queen Bees and Wannabes.The movie is directed by Mark Waters and starring Lindsay Lohan.The film features a supporting cast of Rachel Mc Adams,Amanda Seyfried,Lacey Chabert,and Lizzy Caplan.The film also features several Saturday Night Live cast members,including Fey,Tim Meadows,Ana Gasteyer,and Amy Poehler.Mean Girls has been praised as being Lohan's break-out film role.

Host:What a popular movie it is!And I think we forget a very important movie!“Herbie”!Have you seen it?

Guest:Yes.I like it so much!And it is a big movie for us!

Host:Herbie,Fully Loaded is a 2005 film by Walt Disney Pictures starring Lindsay Lohan alongside Michael Keaton,Matt Dillon,Breckin Meyer and Justin Long.The movie features many NASCAR drivers,including Jeff Gordon,Jimmie Johnson,Tony Stewart,Dale Earnhardt Jr.,Mark Martin,and more.It is the first theatrical Herbie film since Herbie Goes Bananas in 1980.

Host:Oh!The time is over now!And today we have known much about Lindsay Lohan,right?So,thanks for your watching and see you next time!Bye~

Guest:Bye~

[评点]

这档节目的内容将其风格带到了具有娱乐化的“软新闻”类节目定位上,这就需要在设计时考虑到其具有的新闻点。就这档在实训中呈现的节目来说,笔者认为节目设计者在选择新闻当事人的时候,还是显得匆忙了一些。因为现在出现在受众面前的新闻故事,没有令大家觉得有什么“新闻”的“亮点”。最为重要的是,这档节目所选择的新闻故事与对外广播的定位有些相悖。也就是说,我们的对外广播可以选择外籍演员的故事,但是,这个故事应该是与我们中国有些关系的。

另外,在选择节目嘉宾时,也显得很勉强。如果节目嘉宾从来没有看过这位演员出演的电影的话,那就没有任何理由来上这档节目。就是因为嘉宾对这位演员和其出演的电影很有观感,所以,才会来到节目中。但是,这档实训时的节目在设计的问题上,又出现了“做作”的痕迹:“What a popular movie it is!And I think we forget a very important movie!‘Herbie’!Have you seen it?”

最后,需要提出的是,这档节目的主持风格还是没有明显的“可圈可点”的突破之处的。这样,不论是节目内容的选择,还是互动式主持的风格及主播的掌控的不足,使得这档节目没有达到实训期待的基本要求。如果将其放在日常的播出时间表里,也就是一档填充时间的影像拼剪的结果。这是需要我们引以为戒的!

[笔者主观映象]

对于介绍异域文化人的节目,笔者认为,首先在选择内容与人物时,就必须考虑到是否与我们中国有关系这个关键点。否则,我们的节目就成了单纯的异域话题的广告台了。那么,既然是要选择与我国有关的异域事宜或人物,这一甄选的标准是什么呢?这是最为关键的“点”!

由于我们是对外英语广播,那么,可以将我们的选择范围圈定一下,即:人物是可以会或不会说英语的,但是一定要与中国有关联的“积极地”内容。在事宜的选择方面,需要有这样的出发点,即:要么是完全属于“Breaking News”的“全球亮点”,要么是完全与我国相关的新闻事件。有了这样的内容选择定位,就需要主播很到位的呈现和掌控状态了。

就这一点,结合在实训中呈现的这档节目主持的“失误”之处,笔者认为,第一,主播要真有兴趣来介绍内容,这样在情绪和语言上就是“积极地”、“主动地”;第二,如果要安排嘉宾主持,那么,还是要以主播为中心来引领嘉宾主持的话语走向的。如果仅仅是两个人间的“聊天儿”,那还是要有经过推敲后的、有选择的内容,而不是为了显示“自然”形成如日常生活中朋友间“聊大天儿”的“絮絮叨叨”或“婆婆妈妈”的懈怠和随意;第三,就这档在实训中呈现的节目而言,如果是想让受众从节目中认识一位与我们中国的某些事情有关的外籍电影演员,或是其出演的电影体现了某些中国的文化理解和诠释,那么,这个人物或影片对我们中国媒体的对外广播的意义,就体现出了我们有必要向世界呈现我们反响的意义了。也就体现了我们中国人之所以关注的理由和态度了。

《My Space》—“Entering CUCN”

No.3:Hello,my dear friends!Welcome to today's program Entering CUCN.Today,we are going to enter the International Communication Department at CUCN and learn about a very popular major:Broadcast Anchoring and Presenting in English.

Beside me,there's a very graceful lady,Wang Yifei,who is also a student majoring in Broadcast Anchoring and Presenting in English.She's our special guest for today.

1)Yi Fei,I just wonder why you chose this major as the first choice?

2)What do you think of this major?Had you gotten any pictures in mind before you came here?

3)I know that you had gotten a scholarship after the first year of your study,do you learn a lot during your university time?

4)What is your harvest?

5)What's your biggest harvest?

6)Now,you are in your 3rd year of university time,it's quite a confusing period for most of students because they have to make plans for the future,do you have any plans?

7)Please use one sentence to make a conclusion about your study and this major.

OK,thank you very much for watching today's program.Next week we'll pay a visit to Art Design Department at CUCN.So,Yi Fei,let's say good bye to our audience.Bye.

[评点]

这档节目的设计,明显地呈现给受众的是“软新闻”节目“旅游日志”化风格定位的。但是,从实训过程中展示的节目来看,并没有以鲜活的方式达到这类风格节目的表现要求。有以下几个问题需要借鉴:

第一是既然节目的名称是“Entering CUCN”(走进南广)。那么,呈现给受众的首要方式,就是受众能够随着节目“走进”,而不是看着两个人坐在演播室里“你来我往”地“一问一答”。退一步说,即便是节目的设计就是在演播室里以对话的方式来呈现,那么,也需要多媒体的互动来让从来没有到过CUCN的受众得到视觉上的认识。很遗憾,主播在这档节目里的工作太容易了,也就是,只要会说英语的人都能主持这样的节目。

第二是所选嘉宾的范围问题。这样介绍大学里一个“very popular”(很受欢迎)的专业的主题,怎么可能由一个学生的感受来概括呢?更何况,既然是“走进”了这一专业的所在系,那么,就要设计邀请和聆听来自这个系几个层次的人员对所聚焦的专业的认识和感受,方会令受众感到一份“客观”的体现。

第三是主播直到最后也没有给受众一个对这档节目内容“总结性”的概括,这是不符合任何类型节目的主播所应掌控的方式的。因而,这里安置一位主持人,就显得没有必要。莫不如直接用传统纪录片的方式来得更直接、更明了。

[笔者主观映象]

类似这样的节目内容,首先从节目的呈现风格上就可以完全打开思路,最起码可以有两种受众“喜闻乐见”的方式:

一是“纪实风格”的“旅游日志”,即:主播带着受众“走进”节目聚焦的现场;

二是“三维空间”的“多媒体互动式”的“旅游日志”,即:主播在演播室与所邀嘉宾将要介绍的内容以“有问有答”的方式作为主干辅以“多媒体互动”呈现的小片,使得节目内容以多维空间的状态呈现。这样,既达到了节目内容的多彩,也把受众带到了与演播间环境不同的“现场”;

三是主播对嘉宾提问的有关问题的设计。既然是通过“亲历者”的嘉宾来互动,就是为了增加节目的“客观度”。那么,在问题的设计上,主持人只要以自己作为“局外人”所形成的“最想知道”的方面为中心就足够了。

当然,如果再设计与演播室现场的三位观众互动,请他们各提出一个“最想知道”的问题的话,就会使得节目的韵律突出、节奏加快而富有逻辑,更使得“多维空间”的交叠后形成的呈现全方位“丰富多彩”,达到“旅游日志”节目本身具有的知识性层次。