书城社科英语节目主持艺术
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第23章 对外英语广播的主持艺术——“软新闻”(6)

第三节对外英语广播“软新闻”主播掌控能力实训

由于“软新闻”是以故事化的形态出现的,所以,驾驭“软新闻”的主播的职业心理态势——“讲述新闻故事”就形成了建立其掌控方式的出发点。既然关键点是“讲述”,这样,讲述者的语言表达形式就是最重要的因素了。这其中包括语气、语速、语态和讲述者的神态、情感、状态等形成的综合体,就是“软新闻”主播的风格体现。

以下用英语呈现的“软新闻”主播文本,是笔者在训练06“英播”(北广、南广)后整理出的。在实训对外英语广播“软新闻”主播时,笔者仍是采用“主持人大赛”的类型,将训练与相关理论结合后分为两个环节进行:《My Space》、《On-line Subject Talking》。

这些文本体现的仅仅是经过他们设计和撰写后的、以文字表现的特点。但是,阅读者可以按照自己的理解辅以语气、语速、语态和神态、情感、状态等,进而呈现出和对“硬新闻”播报的处理不同来。

1个案-1[北广]:对外英语广播“软新闻”主播掌

控能力实训Round-1:《My Space》(4分钟)

1)节目名称:《Keyword》

节目类型:“软新闻”(社教类)-知识趣味性

节目策划及主播:Edward

A word a day,keep your Chinese great.

Good morning,welcome to Keyword.I am Edward.

I like internet,and so do many of my foreign friends living in China.They surf on the internet to find out and absorb what is new in Chinese people's mind.But no matter how proficient their Chinese is,they still quite often come across some words which they don't understand.

So today,I am gonna introduce you one of these obscure words.

Let's see it first.

[放“囧”图]

What's this?I can tell you it is a Chinese character.And though maybe you are not familiar with it,you have to admit its huge influence nowadays on the internet,especially among the youngsters who we call them after the generation of 80s and after the generation 90s.

Earlier today,I looked it up and found out its definition as“light or brightness”as a noun.

However,when it is used on the internet,its meaning alters subversively from brightness to depressed,sad and helpless.

[提问观众环节]

So I am wondering:

Is there anyone who can tell us how to read it?

Yes,you are right and I guess you are after 90s,aren't you?

Anyway,you are correct,congratulations!

So it is Jiong,the third tone.Keep it in mind.

Here let's see its origin.

It is said that it first appeared and got its popularity in the BBS in Taiwan,and then it swiped the mainland like a flash,then Hong Kong.Later,with the rise of internet sub-culture,囧 began to make its way into mainstream media.And now,it has found its stage again even in the movie and advertising industries.

Then why and what makes it so popular?

Take a close look at it;does it like a grimacing face?Mouth open and eyebrows frown in an exaggerated shape.Just like a person meets a big fiasco in his life.Very deive,isn't it?

On the other hand,it sounds exactly like another word in Chinese means embarrassment,so it is easily connected to the meaning of frustrated,defeated or embarrassment for the Chinese people.

What is more,I think many of you who use internet have already known the phrase“Orz”.As it shows.

Orz

It is originated in Japan,looks like a person kneeling down or kowtows,expressing a meaning like admiring or idolizing.

But some creative ctizens even use 囧 to replace“O”in this internet terminology,only because it looks more like a human face.So it turns to:

囧rz

As a matter of fact,the expression is only the ancestor of 囧 family,its children include all these below:

崮rz 茜rz

Means the King of 囧 kingdom,with his crown on.The queen:

商rz,囧rz

Someone wearing a mantle It means a turtle,you could even see the carapace and its two feet.Is it cute?

囧r2=3 Oops,this one means somebody just gave out a fart…..err

Alright,so have you had any sense of 囧 now?Actually,there are still much many fun of this word waiting for you to dig out.So why not go and google it?Just remember it is jiong,the third tone!

Ok,that is for today's program,hope you have enjoyed it and I'll see you tomorrow.

Stay in tune!Bye!

[评点]

这档节目的策划和主播Edward,以此种方式呈现对“软新闻”节目的掌控的理解,是很符合其本人的特点与气质。所以,首先,从主播的外形看。当演播厅的三台摄像机从不同角度开始拍摄时,笔者是在二楼的导播台上捕捉他的主持神态的。由于这类节目要求主播的气质要同内容相融合,进而,Edwad的一副黑框眼镜,就把其已经很浓的书卷气更显衬出来,还使其增加了几分成熟感。

其次,从主播的语言看。由于Edwad的平时积累和努力,加之对这档节目的充分准备,他的语言整体驾驭状态还是很流畅、清楚的。尤其是这样一档关于“汉字”的节目,既要说顺流英语解释,还要时不时地把关键字用汉语说一下。这是需要一定的转换意识的,而且还要是自然的。

最后,由于主播在前期策划时,是通过触摸屏来介绍内容的,所以,就会形成我们常见的“空空双手、长长双臂”无处放的状况。很合乎逻辑的是,Edward在此处是拿着几张A4的文字稿的。这样的设计是既自然又符合节目的定位,而且令受众获得主持人是做了功课后进行呈现的印象。

因此,对这类节目的掌控,就不必完全在提示器的辅佐下,以表现主播的“博学”了。

[笔者主观映象]

对于既含知识又赋趣味的“软新闻”类节目的掌控,实际上对主播的要求是很高的。一是由于“知识”部分的内容要求主播不是死记硬背式地“应景儿”地突出内容,又不是在提示器面前“摇头摆尾”地把机器当作交流对象的受众来“摆范儿”地“讲评书”介绍内容,而是需要主持人具有“腹有诗书气自华”的底蕴。

当然,没有一位主播可以完全熟悉所有播出档的内容,更不可能把内容完全在短时间内消化为自己理解透了的知识。但是,主播通过日常的积累形成的气质,是掌控这类节目的最基本点。在笔者的主观映象里,这类节目的主播完全没必要西装革履、文质彬彬,也不必为了显出一般意义上的书卷气而带一副没有镜片的眼镜框,更不必为了显出博学而使用华丽或生僻的词句。总之,驾驭这类节目的关键点是:从心底自然而然淌出的感触最是恰到好处。

Round-2:《On-line Subject Talking》

[30秒浓缩新闻题材背景]

这一环节所涵盖的实训“新闻故事”背景,是取材于最近发生的、能够引发人们思考的事件。

《10元补票的钱10颗诚实的心》

杭州6所职业学校的10位学生在上海乘地铁时,因设备故障无法通过出站闸机,因时间紧急而跨越栏杆出站。回校后上网查出设备无故障,而是少付了1元换乘钱的原因,于是他们给地铁公司寄去了10元钱。

节目名称:《Truth》

节目类型:“软新闻”(社教类)-社会全景扫描型

节目策划及主播:Christy

Christy:Ladies and gentlemen,Good moring!I'm Christy,wlecome to today's Truth。Recently 10 vocational school students took subway in Shanghai City,due to the time was limited and the ticket machines were not working quite well at that time.They decided to limp over the ticket machine without buying tickets.But month later when they found out that the machine were actually working quite well at that time,they sent 10 yuan which they did not pay that day to the Sanghai Subway Company immediately.Actually,10 yuan is a very small part of the income of the subway company,and no one saw what they did at that day.So,is this kind of behavior still necessary?Today we have invited a very sepcial guest Coach Lin from Communication University of China to discuss this issue with us Good moring Coach Lin,welcome to our programme!I would like to ask you:How do you value on their behavior?

Coach Lin:…

Christy:Yes,I agree with you,then do you think their behavior shows the traditional Chinese virtue——integrity?

Coach Lin:…

Christy:Thank you for your wonderful comments!Thank you.Integrity lies at the heart of the Chinese traditional culture,it tells people that one should always be honest to what they did and what they said.These vocational school students have shown this precious virtue to us with their actions.Nowadays,10 yuan really means nothing to most of the people who live in the city,sometimes we become very indifferent to those traditional things because we may think that has been out of the date.But these characteristics are actually the truth of our life.To be an honest person is much more important than to be a rich man.Because when you lie to everyone around you,you will found that you have nothing,except money.Thank you for being with today's programme.I'm Christy,bye!