A Survey on the International urban Image of Nanjing CityDear Sir or Madam
Hi, we are the research team from the Communication University of China’Nanjing(CUCN). This questionnaire is designed by our team authorized by the Information Office of Nanjing Municipality. Many thanks for your cooperation of answering the following questionnaire. Your answer is VERY IMPORTANT to our research. The information you have provided is used to better develop the urban image of Nanjing city. We can assure you that any information concerning you will remain anonymous and confidential.
CUCN research team
Phone number:
Project manager:
Part One: Basic Information of Researchee
1.What’s your gender? (monomial choice)
□male
□female
2.What’s your age? (monomial choice)
□18-29
□30-49
□50-59
□60 and over
3.What’s your highest diploma education? (monomial choice)
□high school and under
□college or university education or similar education
□master degree or above
4.What’s your nationality?
Which city or province are you from?
5.What’s your vocation? (monomial choice)
□government
□research/education
□media/advertising
□ IT
□finance
□tourism
□student
□others
Part Two: Impression Upon the Nanjing City
6.Have your ever heard of the Nanjing city? (monomial choice)
□yes
□ no
If your answer is YES, please do the following questions; if your answer is NO, please jump to do the Q23.
7.Which channel do you contact the information about Nanjing through? (multiple choice)
□tourism business
□schools or universities
□ friends
□radio
□television
□newspapers or magazines
□books
□internet
□mobile phone
□movies and TV plays
□city promotions
□others, e.g.
8.Which channel is the most efficient communication effect among the following?( monomial choice)
□tourism
□business
□schools or universities
□friends
□radio
□television
□newspapers or magazines
□books
□internets mobile phone
□movies and TV plays
□city promotions
□others, e.g.
9.Have you ever been to Nanjing? ( monomial choice)
□yes
□no
If your answer is YES, please do the following questions; if your answer is NO, please jump to do the Q22 and Q23.
10.When have you been to Nanjing? ( monomial choice)
□1940’s and before
□1950’s-1960’s
□1980’s
□1990’s
□2010’s
11.Why have you been to Nanjing? ( monomial choice)
□tourism
□business
□academic exchanges
□ study
□visiting relatives
□others, e.g.
12.What did Nanjing leave you the most remarkable impression? (monomial choice)
□ancient capital for six dynasties
□urban riverfront
□developed economy
□green city with humanities
□modern urban
□charity city with Sun Yatsen’s Mausoleum
□livable city
□others, e.g.
13.Have you heard of the following tourist attractions of Nanjing? (multiple choice)
□Confucious Temple and Qinhuai Scene
□Xiaoling Tomb of Ming Dynasty
□Sun Yatsen’s Mausoleum
□Xuanwu Lake
□Nanjing Massacre Memorial Hall
□Nanjing Museum
□Xinjiekou Business District
□Presidential Palace
□1912 street
□Yuhuatai
□Qixia Mountain
□none of them
□others,e.g.
14.Which are in the world cultural heritage list? (multiple choice)
□Confucious Temple and Qinhuai Scene
□Xiaoling Tomb of Ming Dynasty
□Sun Yatsen’s Mausoleum
□Xuanwu Lake
□Nanjing Massacre Memorial Hall
□City Wall of Ming Dynasty
□Zhonghua Gate
□Yun Brocade
□don’t know it
15.What is your assessment of the urban public administration of Nanjing? ( monomial choice)
□superb
□good
□average
□poor
□bad